"Due to the hectic lifestyles that we are all leading these days, I believe that in the future more fashion will be focused on two-in-one versatile outfits that can be altered to suit different occasions." Dating surveyed 1,000 singles from across the UK and the research found that 42% would prefer not to wear their office clothes while on an after work date.
Of the women questioned, 68% said that taking an outfit to work for a date was a hassle.
Chemistry, its sister company organises live singles events such as speed dating.
In addition, Dating Direct provides a third party dating service to almost 20 other organisations, including broadcaster Channel Four, internet service provider AOL, radio station Heart FM and multi-media service provider ntl.
Since then, it has continued to grow with estimated revenue for 2006 reaching £11 million this year.
Dating Direct.com’s website enables users to search for, and then contact potential dates and offers a range of features including text message alerts and ‘Cupid mail’.
Desk to dancefloor: the Work to Flirt dress solves the eternal problem of what to wear on a post-work date, says creator Tansy Hamley Designer Tansy Hamley, who created the prototype which has yet to go on sale in shops, said: "The dress has been really well received, with women saying that it absolutely takes the hassle out of planning their date outfits.
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Katie Mowe, of Dating Direct.com, said: "With the typical career girl spending longer at the office and heading out straight after work, dolling up pre-date can often be more than a little tricky.
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